Strategic ManagementMCQQuestion 11446 of 809
All Questions

Shiva Steel Distributors plans a major digital transformation. To prepare employees for change, management breaks down old patterns, communicates compelling reasons for change, and overcomes resistance. According to Kurt Lewin, this stage is called:

Select Your Answer (Keyboard: A, B, C, D)
For any discrepancies in this question, email contact@cadada.in

Correct Answer

✅ Option B — Unfreezing

All Options:

  • ARefreezing
  • BUnfreezing ✓
  • CChanging (Transition)
  • DStrategic Drift

Detailed Solution & Explanation

Correct Answer: Option **B** **Kurt Lewin's Three-Stage Change Process:** 1. Unfreezing: Creating awareness of the need for change and breaking habits. 2. Changing (Moving): Implementing the new systems, processes, and behaviors. 3. Refreezing: Solidifying the new status quo and institutionalizing change into culture.

More Questions from Strategic Management

Ready to Master Strategic Management?

Practice all 809 questions with instant feedback, earn XP, track your streaks, and ace your CA Intermediate exam.

Start Practicing — It's Free