Strategic ManagementMCQQuestion 11638 of 809
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Om Retail Pvt. Ltd. plans a major digital transformation. To prepare employees for change, management breaks down old patterns, communicates compelling reasons for change, and overcomes resistance. According to Kurt Lewin, this stage is called:

Select Your Answer (Keyboard: A, B, C, D)
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Correct Answer

✅ Option C — Unfreezing

All Options:

  • ARefreezing
  • BStrategic Drift
  • CUnfreezing ✓
  • DChanging (Transition)

Detailed Solution & Explanation

Correct Answer: Option **C** **Kurt Lewin's Three-Stage Change Process:** 1. Unfreezing: Creating awareness of the need for change and breaking habits. 2. Changing (Moving): Implementing the new systems, processes, and behaviors. 3. Refreezing: Solidifying the new status quo and institutionalizing change into culture.

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