Strategic ManagementMCQQuestion 11754 of 809
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Rajesh Enterprise operates a business division with high market share in a slow-growing, mature industry. The unit generates large amounts of cash with minimal need for reinvestment. In the BCG Matrix, this unit is a:

Select Your Answer (Keyboard: A, B, C, D)
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Correct Answer

✅ Option B — Cash Cow

All Options:

  • ADog
  • BCash Cow ✓
  • CQuestion Mark
  • DStar

Detailed Solution & Explanation

Correct Answer: Option **B** **BCG Growth-Share Matrix:** - Cash Cows: High Market Share, Low Industry Growth. They generate substantial cash surpluses used to fund Stars and Question Marks.

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