Strategic ManagementMCQQuestion 11854 of 809
All Questions

Rajesh Enterprise plans a major digital transformation. To prepare employees for change, management breaks down old patterns, communicates compelling reasons for change, and overcomes resistance. According to Kurt Lewin, this stage is called:

Select Your Answer (Keyboard: A, B, C, D)
For any discrepancies in this question, email contact@cadada.in

Correct Answer

✅ Option B — Unfreezing

All Options:

  • AStrategic Drift
  • BUnfreezing ✓
  • CChanging (Transition)
  • DRefreezing

Detailed Solution & Explanation

Correct Answer: Option **B** **Kurt Lewin's Three-Stage Change Process:** 1. Unfreezing: Creating awareness of the need for change and breaking habits. 2. Changing (Moving): Implementing the new systems, processes, and behaviors. 3. Refreezing: Solidifying the new status quo and institutionalizing change into culture.

More Questions from Strategic Management

Ready to Master Strategic Management?

Practice all 809 questions with instant feedback, earn XP, track your streaks, and ace your CA Intermediate exam.

Start Practicing — It's Free