Strategic ManagementMCQQuestion 12124 of 809
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Zenith Infotech Pvt. Ltd. decides to introduce its existing product line into new geographic markets abroad. Under Igor Ansoff's Product-Market Growth Matrix, this strategic growth choice is classified as:

Select Your Answer (Keyboard: A, B, C, D)
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Correct Answer

✅ Option A — Market Development

All Options:

  • AMarket Development ✓
  • BProduct Development
  • CMarket Penetration
  • DDiversification

Detailed Solution & Explanation

Correct Answer: Option **A** **Ansoff Growth Matrix:** - Existing Product + Existing Market = Market Penetration - Existing Product + New Market = Market Development - New Product + Existing Market = Product Development - New Product + New Market = Diversification

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