One hundred participants expressed their opinion on recommending a new product to their friends using the attributes : most unlikely, not sure, lik...

Question

One hundred participants expressed their opinion on recommending a new product to their friends using the attributes : most unlikely, not sure, likely, most likely. The appropriate measure of central tendency that can be used here is

Accepted Answer

Option b: Mode. Solution: Step 1: Analyze the nature of the data. The attributes 'most unlikely', 'not sure', 'likely', 'most likely' are qualitative (ordinal/nominal) data — they represent categories or labels, not numerical values. Step 2: Identify appropriate measure of central tendency. - Mean requires numerical values; not suitable for qualitative/nominal data. - Mode is the most frequently occurring value — it is applicable to nominal/ordinal data. - Geometric Mean and Harmonic Mean require numerical values; not applicable. Step 3: Conclusion. For categorical (qualitative) data like attribute ratings (most unlikely, not sure, likely, most likely), the Mode is the only appropriate measure of central tendency — it simply identifies which attribute was chosen most often. Hence, Option B is the correct answer.

One hundred participants expressed their opinion on recommending a new product to their friends using the attributes : most unlikely, not sure, likely, most likely. The appropriate measure of central tendency that can be used here is

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