Financial ManagementQuestion 5508 of 217
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11. The strategy being followed by PNL is:

Options

AAdaptive strategy
BProactive strategy
CReactive strategy
DBlend of proactive and reactive strategy
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Correct Answer

✅ Option D — Blend of proactive and reactive strategy

All Options:

  • AAdaptive strategy
  • BProactive strategy
  • CReactive strategy
  • DBlend of proactive and reactive strategy ✓

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Detailed Solution & Explanation

Correct Answer: Option **D** Explanation: A company's strategy is typically a blend of proactive actions on the part of managers and reactive adaptations to unanticipated developments and fresh market conditions.
In Case Scenario III: * **Proactive Strategy:** Primo Neo Logistics (PNL) is deliberately planning to utilize its resources and capabilities to grow efficiently. It wants to expand multidimensionally, collaborate with Cargo Movers Plc. (CMP) to leverage technology, and engage social media influencers to create a strong brand image. These are planned, forward-looking initiatives. * **Reactive Strategy:** PNL is facing a sharp decline in its private airways business (as sales and profits have declined steeply) and stiff competition in the market. Consequently, the company wants to modify its strategy to adapt to changing circumstances and technologies.
Therefore, the strategy followed by PNL is a blend of proactive and reactive strategy.
Hence, **Option D** is the correct answer.

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