Financial ManagementMCQQuestion 5510 of 217
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13. The activity of marketing team will be called as:

Options

AEnlightened marketing
BAugmented marketing
CDifferential marketing
DSynchro marketing
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Correct Answer

✅ Option A — Enlightened marketing

All Options:

  • AEnlightened marketing ✓
  • BAugmented marketing
  • CDifferential marketing
  • DSynchro marketing

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Detailed Solution & Explanation

Correct Answer: Option **A** Explanation: The activity of the marketing team corresponds to **Enlightened Marketing**.
In Case Scenario III: * The marketing team is planning to focus on the best long-run performance of the marketing system. * They are also planning to create a brand image with customer orientation and use social media influencers to spread distinctive services to present and prospective customers. * In Strategic Management, **Enlightened Marketing** is a marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing system. It consists of five key principles: customer-oriented marketing, innovative marketing, value marketing, sense-of-mission marketing, and societal marketing. * The team's dual focus on customer orientation and long-run performance of the marketing system aligns directly with this philosophy.
Hence, **Option A** is the correct answer.

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