Financial ManagementQuestion 5534 of 217
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12. Elevating customer service to unprecedented level by providing better customer interface, online repair service and service on site is known as:

Options

AAugmented marketing
BEnlightened marketing
CSocial marketing
DSynchro marketing (2 Marks)
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Correct Answer

Option AAugmented marketing

All Options:

  • AAugmented marketing
  • BEnlightened marketing
  • CSocial marketing
  • DSynchro marketing (2 Marks)

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Detailed Solution & Explanation

Correct Answer: Option **A**

**Explanation:**
In strategic marketing, organizations use various marketing strategies to differentiate themselves:
- **Augmented marketing** is the practice of providing additional services and benefits to the customer that go beyond the core product (such as technical support, warranties, customer interface enhancements, online help, and on-site maintenance) to exceed expectations, increase customer satisfaction, and build brand loyalty.
- In the case scenario, M/s. ABCD Ltd. plans to assemble Robots. To elevate customer service to an "unprecedented level," the company proposes to offer additional facilities like: a better customer interface, online repair service, and services on-site to its customers.
- Since these services augment the physical product (the Robot) with high-value-added service features that exceed basic customer expectations, this is a clear application of **Augmented marketing**.

Hence, **Option A** is the correct answer.

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