Financial ManagementQuestion 5531 of 217
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9. In order to position itself as the best service provider, stating year-on-year growth, indicates which one of the components of the strategic intent?

Options

AGoals
BObjectives
CMission
DVision (2 Marks)
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Correct Answer

Option BObjectives

All Options:

  • AGoals
  • BObjectives
  • CMission
  • DVision (2 Marks)

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Detailed Solution & Explanation

Correct Answer: Option **B**

**Explanation:**
Strategic intent refers to the purposes the organization strives for. It is comprised of several hierarchical components: Vision, Mission, Goals, and Objectives.
- **Goals** are open-ended statements of what the organization wishes to achieve. They are non-quantified and express broad directions.
- **Objectives** are close-ended targets that are specific, measurable, achievable, realistic, and time-bound. Unlike goals, objectives are quantified and specify a clear timeframe.

In the case scenario, M/s. ABCD Ltd. states: "Concentrating on its resources and capabilities, the company wants to target 8% year-on-year growth in revenue and 9% year-on-year growth in net profit in its business plan."
Stating a precise percentage of year-on-year growth (8% growth in revenue and 9% growth in net profit) provides quantified, specific, and time-bound milestones. Therefore, this represents the **Objectives** component of strategic intent.

Hence, **Option B** is the correct answer.

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